ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced…
Browsing: Athletes
The Top 20 Most Followed Instagram Accounts
With around 1bn monthly active users, Instagram is a massive platform and hugely popular all over…
Sneakers for Entrepreneurs: How K-Swiss Rebranded Around the Modern Hustle
K-Swiss President Barney Waters and Social Media Community Manager Omar Prestwich share how the sneaker…
How Nike designed 14 Women’s World Cup kits–with help from the players
Many of the women taking the field in this summer’s World Cup were inspired as…
Samsung pushes ‘human’ marketing focus with Olympics campaign celebrating unity
Samsung is hoping its marquee Olympics ad ‘The Anthem’ can break down geographic barriers as…
Non-Sponsors Dominate Olympics Marketing
Olympics marketing campaigns got an early start — but mostly among non-sponsors, according to marketing…
Unscriptd Platform Lets Athletes Self-Publish Videos to Build Their Brands
Big-name sports figures often look to build their brands. With that comes a new wave…