This YouTuber redesigned the logos of Starbucks, Coffee Bean, and Folgers—and they’re brilliant
Graphic designer Kelly Lauren gave each coffee brand a new look, dividing commenters with her…
Browsing: AT&T
How advertising champions diversity and inclusion
Marketers ramping up call for diversity and inclusion While you would expect more campaigns around…
Will Streaming Video Air Ads After Pause Button Is Hit?
Pausing in the modern media world? The media business moves and distractions don’t stop. But…
Why direct response TV marketing is still effective
Any advertisement that engages consumers and asks them to respond directly to a brand in…
There’s a Reason You’re Seeing Those Doughnut GIFs
Tenor, the popular GIF search engine, is charging brands six figures for better placement. On…
Overall Ad Awareness Down, But Amazon Tops In Brand Perception
Ad awareness was down across the board for the brands with the highest ad awareness…
How Marketers Are Turning Your Car Into a Branded Experience
Using voice and the IoT to reach consumers While autonomous cars won’t be in every…
Brand safety in 2018 will bring more collaboration
Brand Safety In 2017: Where We’ve Been, Where We’re Going Brand safety and transparency were top-of-the-agenda…
‘This will blow over quickly’: YouTube’s latest ad scandal is unlikely to hurt its bottom line
Just as controversies roll off Donald Trump, scandals don’t affect YouTube the way that many…
How Video Platforms and Brands Are Courting the Next Generation of Internet Stars
There’s a talent grab going on for content creators As an up-and-coming actress-comedian, Laura Clery…