The Internet of Changing Things
How the spread of computerized gizmos is shifting business models big and small. Despite the…
Browsing: AT&T
Trump’s Branding Strategy Got Him Elected. Now It’s Failing Him. Sad!
Trump is a great trash talker, but his approach doesn’t work when it comes to…
Direct programmatic rising as brands seek more placement input
With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic Bots, fraud…
How Platforms Will Disrupt the Future of Media and Entertainment
Remember that decades-old public service announcement asking parents, “Do you know where your children are?”…
Trump’s Win Has Big Potential Impact on Marketers, Corona to AT&T
While much of the world grappled to understand the implications of Donald Trump’s unexpected election…
AT&T Deal for Time Warner Could Open More Options to Advertisers
Buyers see potential for more data-driven advertising on both TV and web When Verizon Communications…
Why every brand needs to be a technology brand
To prepare for the Internet of Things, all brands can and should be a technology…