What Neuroscience Tells Us About Social Media Marketing
A canvasser knocking on your door during game night. A sales pitch at church. The…
Browsing: Attention
How Understanding the Economics of Attention Can Help Small Businesses Stand Out
SUMMARY Some experts view attention through the lens of scarcity—a critical concept in economic theory. Business…
How Language Boosts Customer Satisfaction
Great customer service is the holy grail of sales. When customers feel satisfied, they spend…
Much anew about ‘nudging’
Almost 15 years after introducing a critical choice-making framework, behavioral economists Cass Sunstein and Richard…
Advertising fast and slow
Attention matters, argues Faris Yakob, but using it to its full potential is a case…
Marketers need to pay attention to attention
Attention can act like grocery unit pricing and provide a missing ‘relative quality’ layer in…
Quiz of the year: 2020
1 Lyrical genius Snoop Dogg starred in Just Eat’s “Did somebody say Just Eat” ad…
How To Attract Your Audience’s Attention In A Crowded Space
You’ve got a great product to sell, a creative campaign strategy and an awesome team…
Pay Attention: The Art of Noticing
Rob Walker invites us to look at the world around us with fresh eyes in…
How to Create Engaging Social Media Campaigns That Get Attention
Getting people’s attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms,…