As the cookie crumbles, three strategies for advertisers to thrive
Here is how brands can adapt their online advertising to compete in a dramatically changing…
Browsing: Attribution
Marketing Is Harder Than Ever, But Your CX Doesn’t Need to Suffer
Tactics to enhance your customer experience In speaking to marketers of all stripes—from startups with…
Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11…
Transformational Marketing and Future Branding
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is…
How Marketers Are Altering Their TV Attribution Strategies
The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to…
5 tech innovations I want to see in marketing
For marketers, innovation can bring about impressive opportunities (like the rise of social media), or…
Attribution Matters: Demystifying Social ROI in B2B Marketing
As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your…