Why Livestream Commerce Is on the Rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There…
Browsing: Audience Engagement
Forget food porn. The latest Instagram trend is rooted in an ancient way of life
The Instagrammable food trend has given birth to novelty items like unicorn lattes and poop…
Developing Brand Image: Chatbots Are B2B Marketers’ Secret Weapon
When you think of brand-building campaigns, publicity stunts, or viral videos, you typically think of…
Why social sharing is the world’s most awesome content marketing metric
The most important metric for any digital marketing effort is conversions. We all like money.…
All The World’s a Virtual Stage
All the world’s a virtual stage, as the Bard would say in these strange times.…
How publishers, brands are using links in Instagram Stories to boost web traffic
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership…
Warc 100: The brain’s take on the world’s best campaigns
The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from…
Nike’s ‘Better for It’ Women’s Campaign Gets Brand’s First-Ever Scripted YouTube Series
Marketer explains the journey to ‘Margot vs. Lily’ Last April, Nike launched “Better for It,” its largest…