How to start a micro-influencer marketing campaign from scratch
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can…
Browsing: Audience
The Perfect Pitch Is Possible With Presentation Management
Famed Los Angeles Dodger pitcher Sandy Koufax, the youngest player ever to be inducted to…
To Navigate Advertising Uncertainty, Marketers Must Aim To Maximize Unduplicated Reach
Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid…
Ad agency uprising for data-driven transformation is not far away
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’…
Design for the experience economy: Buying the brand experience
Once we streamline the path to purchase, what’s left for experience designers to do? Vertical…
Social Media Visibility Has a Price: 7 Things You Must Do
That is the type of conversation I routinely have with clients—startups and corporations—looking to build…
Boring Presentations? Apply Content Marketing Principles to Level-Up Your Presentation Game
You’ve likely sat through dozens of terrible presentations and resented every minute. You know what…
5 Content Marketing Tips To Help You Connect With Your Audience
If you’re looking to revive your content strategy, or get your next big campaign off…
7 Brands Killing It With Humor on Twitter
It’s remarkable how brands connect with people when they stop taking themselves so seriously. Everyone…
20 Ways to Bust Through the Digital Noise With a More Human, Relevant Brand
Building a brand that’s relevant, memorable and valuable online requires a lot more than fancy…