SUCCESSFUL STORYTELLING: HOW COMMUNICATION BUILDS CONNECTION
People don’t buy a product, they buy the story behind it, says communication expert Carmine…
Browsing: Audience
How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
Sometimes you intend to have your product appeal to one group; but then another group…
In the Consumer-Driven Society, Direct-Brand Economy and OTT Lead to Innovation
Audience and companies are linked in this age of cutting-edge creative It started for me…
How Leading Brands Are Closing The Loop For Smarter In-House Programmatic Buying
Spoiler alert: This is not another list discussing the five or six reasons why you…
Making the most of Facebook marketing
5 tips for optimizing your Facebook campaign Advertising on social platforms such as Facebook has…
How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO– and a whole lot more – to…
How To Get Your Next Audience To Laugh During Your Speech
As speakers, we’ve all had the chance at some point in time to listen to…
TV Advertising’s Tipping Point
Advertisers Tuning Out TV in Sign of Trouble for Media Companies Sales drop last year…
The Leadership Benefits of Performance and Storytelling
Dramatic strategy moves audiences, empowers them to play a role and realigns them with a…
Three Mad-Scientist Marketing Methods to Ignite Business Growth
If you were asked to define your next move to ignite revenue growth, would you…