How to work with (or become) a micro-influencer
The rise of digital advertising has drastically changed the way we do business, and social…
Browsing: Audience
Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content
At this very moment, you might be living next to a space pirate. But don’t…
Stodgy Industries, Amazing Stories: 5 Brands Using Content Marketing to Defy Expectations
Can content marketing and effective brand storytelling elevate a not-so-sexy company to an exciting household…
How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]
Account-based marketing (ABM) has a reputation of being more personal, with more manual time spent…
LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]
We’ve posted before about ad targeting on Facebook and Instagram and Twitter. Now the folks at influencer marketing…
The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On
We know content is king. But when putting together a successful content marketing strategy, there are…
10 Ways to Use Chatbots for Marketing and Sales
Chatbots have become increasingly popular as messaging applications have become the way brands reach consumers.…
In Pursuit of the Perfect Headline: What’s the Secret to Making Your Audience Click?
What is the secret to an engaging headline? Everyone has an opinion… but what does…
How To Steal Design Ideas (And Not Feel Like A Schmuck)
Lesson No. 1: Steal the right ideas. Stealing is wrong. We all know that, right?…
The most brand-safe app category is not what you’d expect
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew…