The Large Untapped Opportunity With Pinterest
Whether it is pinning a desired wedding dress or ideas for decorating a new home,…
Browsing: Audience
Rebranding Fashion In The Age Of Instagram
In rebranding the fashion company Milly, Sagmeister & Walsh created 400 images for social media,…
How to Build a High-Converting Marketing Funnel [Infographic]
Follow these seven steps to consistently attract and convert more customers by building an automated…
How Long Should Your Next Video Be?
Humans have short attention spans. And thanks to the great distraction known as the Internet,…
The ad industry needs more Simon Cowells
Our industry used to be full of people who had an instinct, who just knew,…
Why audience segments are the new currency in mobile advertising
In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast…
7 Creative Strategies for Marketing Your Startup on a Tight Budget
Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like…
20 Things You May Not Know About Being a Copywriter
A TYPICAL DAY IN THE LIFE OF A COPYWRITER? FORGET IT. ONE DAY YOU’RE A…
Good speeches are about committing to a single idea
What It Was Like to Write Speeches for Apple Executives In the world of speeches,…
Personalisation: don’t be the lazy uncle of advertising
Whilst searching for a Secret Santa present for a colleague, I noticed that there’s a…