Value in Marketing: How Leaders Can Better Reach Audiences
In marketing, value isn’t where you think it is. IF YOUR BRAND isn’t reaching your audience…
Browsing: Audiences
‘Convince them that this is real’: How publishers are getting audiences to adopt the blockchain
Skepticism still rings loud in conversations about NFTs, the metaverse and cryptocurrencies. Many everyday users…
THE SERIOUS CASE FOR HUMOR
Advertising, an industry that has always taken pride in making the audience smile, is increasingly…
Misleading metrics: How disinformation networks fake audiences
False behaviours and identities online can undermine the whole system of digital advertising that brands…
Why advertisers are leaning into digital publishing strategies
The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the…
New game, new rules: how brands can reach audiences through esports under lockdown
With sporting events still grounded around the world, esports has been left as the only competitive…
Advertisers eye in-game ads as audiences swell in lockdown
Gaming has always been valuable, but underutilized by advertisers — until now. Fortnite reinvigorated casual gaming for…
Leading a Content Consumption Transformation
This article is largely an abstract from a story that originally appeared in It Is Innovation…
Advertising During the COVID-19 Outbreak: What Audiences Want
Most people say brands should continue to advertise during the COVID-19 outbreak, but they also…
Consider the Creme egg: Mondelez looks to streaming
With the launch of a new campaign for a unique marquee product, Mondelez is betting…