What are the big success stories for your brand over the last 12 months that have driven your brand strength and growth?
Closing out 2020 with our annual “Wrapped” campaign, we were challenged to tell stories that…
Browsing: Audio
Why You Need a Branded Podcast (And How to Create and Brand Yours)
Podcasts are among the fastest-growing forms of popular media, and branded podcasts are no exception.…
19% of B2B marketing budgets go to advertising
Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to…
Major audio investment gap exists for marketers
Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of…
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
Infographic: How to nail audio, video on YouTube
With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube…
The Number One Reason You Should Start a Podcast
I bought all the gear and promptly put it in a cupboard. Out of sight…
The difference in ad revenue per second, Pre- & Post-COVID
This article first appeared in content.warc.com Seeking to build and grow your brand using the force of consumer…
Brand Disruption Study 2020: Direct Brands Go Mainstream
You’ve seen the headlines: “Lord & Taylor Sold to Clothing Rental Start-up Le Tote.” “L’Oreal…
GET TO KNOW… Peter Weingard
Peter Weingard is an award-winning marketing executive who has helped top brands like West Elm,…