Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
Browsing: Audio branding
User-Generated Audio Branding: What You Need To Know To Ride The Next Sonic Wave
Among the shortcomings of short-form video service Quibi was a decision at launch by the Jeffrey Katzenberg-led…
Mastercard takes sonic branding one step further with its first single
Mastercard has released ‘Merry Go Round’, a single by Swedish artist Nadine Randle, at CES…
Are Branding Agencies Still Relevant?
The old way of designing brands is in desperate need of a rethink, writes Edenspiekermann’s…