‘Sonic Logos’ Struggle to Get Heard at U.S. Checkouts
Credit-card companies have tried to get their ‘sonic logos’—brief bursts of signature sounds—played when a…
Browsing: Audio UX
User-Generated Audio Branding: What You Need To Know To Ride The Next Sonic Wave
Among the shortcomings of short-form video service Quibi was a decision at launch by the Jeffrey Katzenberg-led…