How the fashion industry can get into a metaverse mindset
Shoppers, particularly those in Gen Z, are spending more time online and exploring the possibilities…
Browsing: Augmented Reality
What these latest consumer affinity trends tell us about marketing in 2023
Consumer affinity across social media can reveal some surprising insights about how people shop and…
Inside American Eagle’s holiday social media strategy
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday…
It’s time for an Augmentality Shift
AR is also a powerful tool to enrich the world around you, connect with others and…
Why the metaverse?
As brands rush to stake their claim in the internet’s new frontier, many questions remain…
Digital Identity: Why It Matters in Web3
Wondering how people will interact in a decentralized, transparent world? Do you imagine a future…
9 VR Marketing Examples to Inspire You in 2022
I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing…
How brands can make the most out of the return to live experiences
Brands should embrace the consumer’s increased willingness to engage with digital experiences in a post-pandemic…
Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
What brands can learn from the best digital campaigns
We list the best digital marketing campaigns to help you find your next great marketing…