Most consumers don’t know what the metaverse is, but are interested in taking part
The majority of consumers do not know what the metaverse is but are still interested…
Browsing: Augmented Reality
The future of Microsoft’s HoloLens project? More equitable meetings, for starters
Accenture as well as OceanX are already using the company’s new Mesh platform. Grace Hwang…
Gucci releases first virtual sneaker that can only be worn in digital environments
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on…
Convergence of offline and online brand experiences: Are marketers ready?
Despite the ecommerce boom, in store retail sales are still a significant part of the…
TikTok shares its most creative brand campaigns of 2020
If you’re a Strictly Come Dancing viewer, you might have noticed this year that presenter Claudia Winkelman…
Making the unreal, real: designing for ‘extended reality’
New extended reality tools will allow marketers incredible design capabilities, says Frog Design president Andrew…
Brands, Leagues and the Future of the Spectator Experience in Sports
If you’re not innovating, you’re not doing fans any favors So far in 2020, brands…
The next big smart home innovation is right under Amazon’s nose
We need to stop waiting for the next Echo or Nest, and start looking for…
Marketers explore the value of QR Codes
It took a global pandemic, but QR codes may finally take off With the increasing…
Close the Marketing and Sales Gap, and You’ll Close More Deals
With the flood of information readily available to buyers about potential vendors, modern sales reps…