Is virtual reality the next channel for digital marketers?
In his annual post, Mark Zuckerberg has claimed that virtual reality and augmented reality “will redefine…
Browsing: Augmented Reality
How the Digital Era Is Nudging Universities to Adopt a B2B Model
The education space is witnessing dramatic shifts in how it engages with students and the…
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
How to Use Augmented Reality to Attract Customers [Animated Infographic]
Augmented reality can help your brand stand apart from the competition by offering interactive and…
Trends in Digital Marketing 2019
With another year gone, head full of New Year’s resolutions, coming back to work you…
‘Going where the customer is’: Marketers are coming for messaging apps
Marketers want to put ads everywhere — on boats, in Ubers and even inside fortune cookies. But one place…
Brands need an augmented reality check – preparing for the tipping point
The augmented reality we see today is merely the tip of a forthcoming iceberg, according…
HOW APPLE’S IPHONE X CHANGED SMARTPHONE DESIGN
IT’S BEEN NEARLY a year since Apple announced the iPhone X, which means it’s almost time for another Apple…
Augmented and virtual reality mean business: Everything you need to know
An executive guide to the technology and market drivers behind the hype in AR, VR,…
The merging of advertising and entertainment has led to talent shortfall
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for…