Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
COVID-19 has reshaped the world—and our economy—in fundamental ways. Business leaders and marketers worldwide have…
Browsing: Authentic
Don’t sweat the new normal
As consumers rewire their habits and lifestyles thanks to COVID-19, marketers should take the opportunity…
The New New Rules of Business: Fast Company’s Advice for the Next 25 Years
“Something is happening, and it affects us all. A global revolution is changing business and…
Brand You. Who Me?
You have to develop yourself in a way to ensure that you leave a legacy.…
Next-Level Marketing Lessons From Kendrick Lamar
Here’s how to build your brand like the iconic hip-hop star. He’s won 119 awards from…
FINDING YOUR FANATICS: 3 TIPS FOR HIRING BRAND ADVOCATES
Hiring brand advocates is easier said than done. These tips can help you narrow down…
WHY CEOS NEED A STRONG PERSONAL BRAND
CEOs know that their personal brand is part of the public perception of their company.…
How to work with (or become) a micro-influencer
The rise of digital advertising has drastically changed the way we do business, and social…
Turning Your Customers Into Your Best Brand Ambassadors
Learn how you can harness the power of your most devoted customers by empowering them…
The Psychology of Successfully Marketing to Millennials [Infographic]
Want to know more about Millennials and how to market to them? Here’s a look…