The Power of No: How Boundaries Help Us Live More Empowered Lives
In this episode, Vanessa Patrick shares how saying no empowers us to live the lives…
Browsing: Authenticity
Should you engage employees as brand ambassadors?
Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps…
Using Scarcity in Marketing: A Roadmap to Higher Conversions
Want to drive more sales? Wondering how to convince people to act on your offer…
A New Approach to Building Your Personal Brand
Much of professional and personal success depends on persuading others to recognize your value. You…
What really makes Gen Z different from older generations? We asked a 24-year-old brand consultant
Andrew Roth, founder of research firm Dcdx, talks about how virality and instant gratification have…
KNOWstalgia Marketing!
I thought there is so much to know to about Nostalgia- so, here I go…
How an empowered creator economy is challenging marketers
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their…
Is an Unbranded Content Site Worth It? All Signs Point to Yes at SAP
What’s the future for unbranded content sites? SAP runs an unbranded content site whose future’s…
Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Should marketers create competitive brand tensions?
The ‘Spicy Fish Diss’ aimed at McDonald’s is a prime example of how pop culture…