Audience or authenticity? Why building an audience strains your soul
We desperately want to be heard. If you’re creating a brand, trying to make change…
Browsing: Authenticity
The truth about truth and authenticity – why some brands get it and others don’t
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’…
Slack’s new logo ditches the beloved plaid hashtag
“It’s a new brand coming into maturity now. If they were ever going to change…
“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…
10 Influencer Marketing Trends to Keep Your Eye On
The key is to success is to integrate influencers into your marketing team. Influencer marketing is…
Brands must adapt to the wellness trend
The language of wellness is no longer limited to the health and nutrition sectors, as…
4 tips on how to succeed with Stories
Are you ready for the “storification” of social media? Here are some best practices from…
7 Game-Changing Social Media Tips From Gary Vaynerchuk to Grow Your Business
Looking to get more followers? Here’s where to start. With more than 3 billion global social media…
Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their…
Orchestrating brand voice: Lessons for marketers
Sadly, the vast majority of brand communications today fail to achieve their objectives for several…