Blockchain looming – how will your brand hold up against forced authenticity?
The blockchain blues – how forced transparency will transform the industry Will forced authenticity bring…
Browsing: Authenticity
Boomers, Gen X pose different marketing challenges
Boomers, Gen X pose different marketing challenges Baby Boomers and Gen Xers are a generation…
3 Social Media Storytelling Ingredients for Effective Brand Narratives
When I first started out in marketing, I was attracted to content marketing because there…
Brand Storytelling That Stands Out in the Crowded Food and Beverage Market
Brand storytelling is great when you’ve got a multimillion-dollar budget and endless possibilities for creativity.…
How to Maximize the Power of Video in Your Marketing Automation Efforts
Video is the surest route to building trust and real, human connections. Are you using…
Move over influencer marketing: ambassador programs are the new kid on the block
Sarah Hawk isn’t sure marketers are getting influencer marketing right, and has eight ways to…
Survival of the real brands: New York Times global COO on winners and losers in the digital revolution
Dr James Slezak tells the story of how the New York Times has thrived and other brands…
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a…
Podcast: What Authenticity Means to Stanford Professor Glenn Carroll
The appeal of authenticity is spreading. Consumers really care about authenticity, but what makes something…
Cher On Creativity And The Power Of Authenticity
The incomparable Cher talks to Co.Design columnist Doreen Lorenzo about creativity, Twitter, and the brilliance…