Marketing June 9, 2018 0 AS RENTAL CARS FADE AWAY, AVIS WILL TRY ANYTHING TO SURVIVE A tidal wave of change is barreling toward the auto industry—and as with any wicked swell, some…
Branding February 23, 2017 0 Ritson on brand: pick an enemy and position against them. Hard. A museum guide is showing people around a set of dusty old exhibits and there,…