Marketing Meets Mission
A beer brand might seem an unlikely ally in the campaign to end violence against…
Browsing: Awards
Excellence deserves an encore (and a new name): 2nd Edition of Toshiba ExceLENS Awards announced
After an incredible opening edition in 2019 that saw over 6000 submissions in multiple content…
Brand size, creativity main drivers of effectiveness
Brand size and creativity are the two most important contributors to marketing effectiveness, according to…
NEW RESEARCH UNCOVERS BIGGEST DIFFERENTIATOR OF EFFECTIVE MARKETING: BRAVERY
In study of 6,000 campaigns, those that skimped on courage performed considerably less-well than those…
The Magnetic Appeal of Excellence: Through the Lens!
Excellence can be a habit. And that is exactly what the Excelens Awards conceptualised and…
PR in Seven Easy Steps for Startups in Emerging-Technology Markets
You just got the green light to create a public relations program for your startup.…
Why do stars like Adele keep losing their voice?
More and more singers are cancelling big shows and turning to surgery to fix their…
How to Position Your Brand as a Trustworthy Guide
If you’ve been following along in the StoryBrand world for awhile, or if you’ve been…
Data and creativity: fully committed, or just a fling?
Campaign and Quantcast bring together advertising’s finest to debate the future of data and creativity…
20 Things You May Not Know About Being a Copywriter
A TYPICAL DAY IN THE LIFE OF A COPYWRITER? FORGET IT. ONE DAY YOU’RE A…