Is AI an Asset for B2B Marketers?
Could AI lead to risky, unchecked outcomes if we embrace the technology too soon? Will…
Browsing: B2B Marketing
How to Make Thought Leadership a B2B Demand-Gen Dynamo
For B2B businesses, thought leadership is a high-octane contributor to marketing effectiveness—and demand generation in particular. At…
5 ways B2B companies can get out of a marketing comfort zone
Finding ways to periodically get out of your comfort zone can be one of the…
Inside Converse’s innovation lab, where future Chuck Taylors come to life
At Converse’s Concept Creation Center, shoes go from idea to collection in a matter of…
NIKE AND TIFFANY ARE ‘A LEGENDARY PAIR’ IN TEASER ADS FOR COLLAB
This is the luxury jeweler’s first foray into footwear, though details are scant As Nike…
Yahoo is making a return to search
Yahoo has been dropping hints over the past couple weeks about its return to competing…
Linking the customer experience to value
Many customer-experience transformations stall because leaders can’t show how these efforts create value. Patiently building…
This 1970s Nike manifesto is absolutely wild
Is a modern office really an office without inspirational quotes scrawled across the walls, on…
5 Consumer Expectations For Brands Engaging In Inclusive Marketing In 2023
More brands than ever are engaging in inclusive marketing. And increasingly, consumers are starting to…
Branded, paid and organic content: What are the key differences and why do they matter?
When it comes to creating your content marketing strategy, it’s useful to know the key…