B2B Marketers’ Biggest Lead Gen Challenges
B2B marketers say creating effective content and collecting quality data are the two biggest challenges…
Browsing: B2B Marketing
IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…
What B2B Firms Use Marketing Agencies For
B2B firms are most likely to turn to marketing agencies for help with search engine…
Think twice before choosing a blue logo. Here’s why
Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately…
Account-Based Marketing: A Key B2B Marketing Strategy
The popularity of account-based marketing in B2B is increasing—for good reason. It’s highly effective because…
Microsoft’s Peter DeBenedictis: “tech is an enabler, but don’t lose sight of the human element”
Peter DeBenedictis, CMO, Middle East and Africa at Microsoft, will be chairing the panel of…
CMO Mindsets for Different Stages of a B2B Company
CMO’s have the highest churn rate among the C-suite — what’s the underlying issue? It’s…
B2B comes of age as marketers find new opportunities
B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices,…
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
Why Every B2B Marketer Should be Leveraging Intent Data
By now, businesses are well aware that the better they know their prospects, the more…