Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…
Browsing: B2B
B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]
Senior marketers at B2B companies say email is the best channel for producing and nurturing…
The Ad Platform: Reaching Professionals on LinkedIn
LinkedIn is different from other social networks. Its professional focus and business-minded audience make it…
B2B Buyers Still Want the Human Touch – What’s a B2B Seller to Do?
The stakes of creating compelling customer experiences are higher than ever for B2B sellers —…
Messaging And Positioning For 2020: The Customer Journey As A Continuum
Messaging and positioning are at the core of reaching the right audience at the right…
How the Digital Era Is Nudging Universities to Adopt a B2B Model
The education space is witnessing dramatic shifts in how it engages with students and the…
How To Drive Marketing & Innovation Via Customer Review Sites
If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a…
From Physical to Digital and Back Again: Three Ways for Brands (B2C or B2B) to Stand Out
There is a clear trend of B2C brands that once existed only online opening physical…
30% of B2B marketers own up to delivering a ‘poor’ digital experience
Close to a third of B2B marketers have given a brutally frank assessment of their services in…
Five Tips For Smarter B2B Influencer Campaigns
Can influencer marketing be used for business-to-business (B2B) campaigns? When done right, absolutely. Consider this:…