5 ways B2B companies can get out of a marketing comfort zone
Finding ways to periodically get out of your comfort zone can be one of the…
Browsing: B2C
The State of Blogging in 2022: Post Length and Writing Trends
Bloggers say it takes more than four hours, on average, to write a blog post, according…
How B2B Marketers Can Define, Communicate And Activate Organizational Purpose
CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing…
How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare
Picture this: Your company’s email campaigns have an average open rate of around 15%. Then…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
A Revolution to Humanize B2B Brands
A fundamental shift is occurring in business that’s having profound implications for B2B brands. Despite…
The Ad Platform: Reaching Professionals on LinkedIn
LinkedIn is different from other social networks. Its professional focus and business-minded audience make it…
B2B Buyers Still Want the Human Touch – What’s a B2B Seller to Do?
The stakes of creating compelling customer experiences are higher than ever for B2B sellers —…
Messaging And Positioning For 2020: The Customer Journey As A Continuum
Messaging and positioning are at the core of reaching the right audience at the right…
How the Digital Era Is Nudging Universities to Adopt a B2B Model
The education space is witnessing dramatic shifts in how it engages with students and the…