How To Drive Marketing & Innovation Via Customer Review Sites
If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a…
Browsing: B2C
From Physical to Digital and Back Again: Three Ways for Brands (B2C or B2B) to Stand Out
There is a clear trend of B2C brands that once existed only online opening physical…
Q&A: How DTC brands use smart B2B techniques to connect with consumers
Direct-to-consumer brands are making noise in the advertising space, growing from a challenger to a…
4 Ways in which your brand can take a stand
4 Ways to Drive Performance with Corporate-Consumer Value Alignment Companies were often hesitant to speak…
Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]
By now, many companies are incorporating content marketing into their marketing strategy and targeting their…
40+ Stats Which Underline the Growth and Importance of Video Content [Infographic]
As you’ve no doubt read, video is currently the best performing digital content type, on…
What Brands Can Learn From Today’s Experience-Based Businesses
What Companies Can Learn From Today’s Experience-Based Businesses Today we live in an experience-driven economy…
How advertisers can achieve programmatic success
Programmatic advertising’s disruptive position We live in an age where we regularly talk about things…
Why do B2C marketers get all the fun? Nine top tips for B2B video marketing
B2B marketers have yet to explore the power of video content, says Prue Cox. Here…
All Customers Are Not Created Equal
Inspirational books and armchair advisors often make the mistake of taking simplistic memes and applying…