A Leader Evolves: How Santander Is Refreshing Its Brand
The Economist calls Santander Bank the “king of the Eurozone” while British magazine The Banker crowned it “Global Bank…
Browsing: Baby Boomers
Boomers, Gen X pose different marketing challenges
Boomers, Gen X pose different marketing challenges Baby Boomers and Gen Xers are a generation…
Can Social Media Persuade You to Spend More Money?
Research says, Yes! Moreover, which platform users prefer indicates how much they will spend. Towards…
Nearly three quarters of women over 50 shun all advertising
72% of women aged 53 to 72 – dubbed ‘baby boomers’- ‘don’t pay attention to advertising’,…
What Marketers Get Wrong (And Right) About Different Generations
Do marketers’ beliefs about age groups match with how those generations see themselves? What are…
2018 mobile marketing predictions from 18 industry veterans
What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron…
Millennials Favor Smartphones for Second-Screening
Other age groups, not so much Despite TV’s widespread reach, the attention of its US…
Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?
Everywhere we turn today, marketers are clamoring for millennials. Every piece of advice, every “how-to”…
How a Blog Can Help You Build a Personal Brand Online
Whether you own a company, work in one, or work alone as a freelancer, personal…
Millennial Dads Say Advertisers Just Don’t Get Them
Three in four millennial dads are resentful that advertisers and marketers are out of touch…