How Brands Are Experimenting with Web3
Depending on whom you ask, Web3, a new iteration of the internet based on blockchain technology,…
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Virtual Signalling: What virtual status can tell us about the future of brands
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the…
The 6 wildest ways we shopped in 2020
The pandemic drove consumers online. Smart brands, like Burberry, American Eagle, and Net-a-Porter, responded with…
Fashion brands pivot to making face masks as coronavirus spreads
Prada, COS and Louis Vuitton are among the leading fashion brands that are retooling to manufacture surgical face masks in response…
The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low
From a $2,000 tote made to look like an Ikea shopping bag to lobster macaroni…
How Memes Help And Hurt Brands: Maximizing The Upside And Minimizing The Downside
Memes, have become one of the hottest communication forms for Millennials. Generally containing amusing or…