What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
Browsing: Bank of America
Why Fintech Is Disrupting Traditional Banking
Fintechs are growing rapidly. Their range of offerings and number of customers are expanding as…
Why talent is “ghosting” advertising employers
Marketing has a ‘ghosting’ problem Two months ago, staffing firm Aquent Studios was working with…
‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals
Facebook had a bad 2018 when it came to trust and privacy, leading to a…
The future of retail: How brick-and-mortar stores are trying to woo customers
With the disruption in shopping habits caused by e-commerce, retailers are scrambling to find new…
How Battling Brands Online Has Gained Urgency, and Impact
CreditDoug Chayka Until last week, Travis Kalanick, a founder of Uber and its chief executive,…
Big Banks Make a Pitch for Hearts and Minds
Often the villains in political speeches, big banks are declaring their worth. Citigroup, a sponsor…
Hey, Agencies: Marketers Are Pretty Clear About What They Want
In the movie “What Women Want,” Mel Gibson plays an ad executive who, after a…