Advertising Week report: Viewability alone can’t predict ad effectiveness
Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad…
Browsing: Banner ads
The Path to Finding Your Ideal Ad Creative
Businesses of every size want to make customer and revenue growth their priorities, but achieving…
Advertising in Crisis: How the Turmoil Threatens All Media
The ad business today is far from what it once was. The traditional patterns of…
Svedka Vodka gets creepy for Halloween with banner ads that stalk users in spooky campaign
Svedka Vodka amps up the creepy factor this Halloween season with a new campaign featuring banner ads…
VR ADS ARE ALMOST HERE. DON’T ACT SURPRISED
IMAGINE, FOR A moment, that you’re inside a virtual reality world. You look to your left…
HOW DO PAGE UNDER ADS AFFECT USER EXPERIENCE?
“Page under ads” are types of advertiser landing pages that come up either as new…
How Mazda’s marketing evolved from company-centric to experience-driven
The brand’s VP of Marketing is bullish on digital’s ability to help it tell engaging…
Why You Should Align Your Ads to Your Customers’ Activities
Over the years, technology has made reaching consumers easier—but not always better. The early days…
Are Viewable Ads Actually Effective for Marketers? 10,000-Person Study Sheds Light
A New Study Aimed To Study This Vital Question IPG Media Lab, Integral Ad Science…