Coke’s Tab Dilemma Begs the Question: Is There a Marketing Case for Resurrecting Retired Brands?
Limited edition runs have become a popular way to bring products back This year, an…
Browsing: Barbie
Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated
Ahead of the release of the Warner Bros. Barbie film on July 21, marketers for…
Anticipation is growing for Greta Gerwig’s film, Barbie. Ahead of the July release, Andi Davids, global strategic business director at Bulletproof says the message is clear: Barbie is back.
From high street to high fashion, lemonade to loungewear, soft pile rugs to secret menus,…
Beyond binary: how brands can lean into the gender debate
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either…
Three themes for brand purpose
Brand purpose can be a driver of growth, a key to unlocking new partnerships and…
Life in Plastic, It’s Fantastic Barbie’s finally found her true calling: influencer.
Barbie turns 60 this year. A friend asked me if this means Barbie herself is turning…
Do women make better marketers than men?
Barbie versus Ken: the marketing battle of the sexes Many organisations today seem to have…
The Revamping of an iconic brand
The Doll Evolves, Big and Tall: Mattel Revamps Barbie Brand Barbie, born Barbara Millicent Roberts…