As AI spreads across the marketing landscape, data’s role will be key to success or danger
As artificial intelligence’s ubiquity intensifies pretty much anywhere you look across the marketing and media…
Browsing: BBC
Marketing for good: brand responsibility isn’t a clever creative joke
Inclusive advertising is tricky at the best of times. Addressing some of this year’s highlights…
Streaming platforms: Be brave, be brand-led
Advertising campaigns for video streaming services often lack clear and obvious branding, writes Kantar UK’s…
CMO Conversations: Matt Bushby, UK Marketing Director, Just Eat
Just Eat, a food delivery app, is one of the UK’s fastest growing brands. Matt…
It’s time to redesign travel for the age of COVID-19
We’re designing travel wrong for pandemics, as the new coronavirus has made abundantly clear. The…
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
Windowless planes are coming, and they’re not as bad as they sound
Emirates plans to make virtual windows the norm on all of its future planes–but to…
10 audio marketing trends for 2018
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli,…
How brands are using WhatsApp for marketing
With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and…
No more Death by PowerPoint
5 Top Designers On How To Create The Ultimate PowerPoint Presentation PowerPoints are awful. Long…