Tips for a Good Night’s Sleep for B2B CMOs
Like many other marketing and business leaders, I have had my fair share of sleepless…
Browsing: Behavioral Data
Humour in marketing and value creation? You must be joking
Humour has an important role to play in effective advertising, but don’t just ‘do a…
Return to intimacy: Why it took a global pandemic to rekindle our love of insight
COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they…
Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota
AI discovered science-based insights The Mirai is Toyota’s car of the future. It runs on…