Marketing May 20, 2021 0 Do You Prefer Cats or Dogs? Why Self-expression Increases Giving Do you prefer dogs or cats? Vanilla or chocolate? Winter or summer? The answers to…
Digital & Social September 11, 2017 0 I’m not who you think I am: the pitfalls of social media listening Social media listening only tells half the story, says Katharine Milner. Marketers need to make…
Branding May 14, 2017 0 Meme Marketing: How Brands Are Speaking A New Consumer Language Believe it or not, memes have been around much longer than Instagram. An anthropological concept…