The Marketing Psychology Behind Celebrity Endorsements
Celebrity endorsements sell products, even when the star outshines the brand. In a new study,…
Browsing: Belvedere Vodka
Ethical transparency relies on brand storytelling, education and humanity
As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is…
Making in film branding into an art
The Brands In Spectre — 007 Product Placement in James Bond’s 24th Film What if we…