How social fragmentation is creating more opportunities for advertisers
Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad…
Browsing: BeReal
Five things that will shape social media in 2023
New year, new trends, same contributor. For the past eight years, I’ve had the opportunity…
Could BeReal be the first successful social media channel to grow without ad support?
From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the…
Inside American Eagle’s holiday social media strategy
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday…