Pfizer unveils its first major logo redesign in 70 years
A new brand identity aims to embody the pharma giant’s shift from pills like Advil…
Browsing: Berlin
Erik Spiekermann: No Free Pitches
German font god Erik Spiekermann doesn’t plan to retire anytime soon. In fact, the 70-year-old…
Your childhood nostalgia is big business–just ask Reebok
The demand for “dad” sneakers is driving Reebok to rerelease (and remix) more of its…
The best way to brand a city? With architecture and food
Berlin is big beers and the Fernsehturm TV tower. Paris is the Eiffel Tower, croissants,…
Architecture’s Identity Crisis
A lecture on urban policy by Zaha Hadid principal Patrik Schumacher has become an international…