SocialWall aims to be a smarter way for brands to display social media mentions
Born out of technology designed to help price a musician or band’s live performance, based…
Browsing: Big Data
Big Data is giving us too many ‘Spray and Pray’ solutions
Brands too often try to speak to everyone, creating 500 versions of creative and letting…
A Hidden Downside to Online Marketing
Beware the Little-Known “Spillover” Effect of Online Ads Advertising can increase sales for a company,…
Why Everyone at Your Company Needs to Care About Customer Experience
We’ve all heard that Big Data, content marketing, mobile, or social are “the future of…
Why B2B Marketers Must Offer Customers a B2C Experience
Digital has raised the bar for everyone in B2B marketing. Today, the same people who…
The Data Dilemma
Using big data to tailor ads can backfire with customers. The more spot-on the ad,…
What Keeps a CMO Up at Night
As CMO of a fast-paced technology company with a half billion in revenue that is…
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…
Making real meat of data
IBM Watson’s Data-Crunching Gains Traction with Marketing Firms More marketers are putting Watson to work.…
A Not-So-Elementary Exploration of Brand Insight
Martin Lindstrom is the Sherlock Holmes of brand consultants. Even as he walks you through the…