Preparing for an IoT future that could make big data look “tiny”
As the Internet of Things Grows, Don’t Underestimate Its Scale The success of Amazon’s Echo,…
Browsing: Big Data
New marketing metrics are needed for the age of the customer
The way that most brands measure their investment returns from marketing and advertising is still…
Mobile advertising to get more creative to target shoppers
Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last…
Instinct Isn’t Enough: Great Design Demands Data
DATA-INFORMED DESIGN, NOT DATA-DRIVEN DESIGN, IS KEY FOR DELIVERING TOP-NOTCH PRODUCTS, ARGUES ROBERT HOEKMAN JR. Executives…
How Big Data Is Changing Disruptive Innovation
Much fanfare has been paid to the term “disruptive innovation” over the past few years.…
Quality advertising depends on good data in 2016
The success of multi-channel campaigns in 2016 will depend on marketers creating quality-advertising campaigns, spurred…
5 Tips for Communicators to Overcome Their Fear of Metrics and Improve ROI
When people think of social media, they often focus on people and content. Even though…
Why marketers should rely more on consumer intent data
Google Data Shows Customer Intent Beats Demographics for Modern Marketers Given the size and diversity…
WHY EMAIL AND SOCIAL CAMPAIGNS SHOULD BE INTEGRATED
Integrating data and processes across business departments is hardly reinventing the wheel, and for years…
Data-driven targeting is the key to marketing success
The best product in the world, with the best ad in the world, won’t sell…