Will Lush’s Decision to Deactivate Social Media Pay Off?
Shutting down social media accounts is a risky move for any retailer, especially one that…
Browsing: Black Friday
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
Mobile Marketing Strategies for the Most Unusual Holiday Season Ever
Holiday selling is different this year. We’re in uncharted territory. Rather than panicking, retail marketers…
How to Build a Brand Through Live Streaming [+ Examples]
Nowadays, it’s critical you invest in a video marketing strategy to build brand awareness and expand your…
Brands must address ‘digital dilemma’ while taking a stand on social issues in 2020
More brands will be taking a stand on social issues in 2020 in response to…
How ‘non-destination’ brands can win after shopping festivals
The best deals have gone and the big-ticket items have been snapped up, but brands…
Social Media as the New E-Commerce Platform [Infographic]
Marketers’ use of social media has evolved. When social media first joined the Internet, brands…
Black Friday Trends Around the World [Infographic]
Black Friday has grown from marketing jargon to a national—and now international—phenomenon. In the US,…
A tale of 3 e-commerce titans
As Amazon’s RFP for a second North American headquarters dominates global headlines, it’s important to…
How Amazon is readying its blitz on the ad industry
Amazon continues to make serious inroads into the advertising business. Its latest move: a new office…