See Mercedes’ ‘Avatar’ ad as hype begins for blockbuster movie sequel
Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the…
Browsing: Black Panther
Wakanda Forever’ cannot save movie theaters, but this plan might
Hollywood has framed getting back to theaters as a content problem. But what we need…
Oscars Economics: Does Winning Mean a Windfall?
The Academy Awards — or “Oscars” — is arguably one of the most important ceremonies in…
“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding
Advertising is historically rooted in persuading people. Today, it has to serve them. Droga5’s chief…
The Most Important Design Skill For An AI-Dominated World
John Maeda weighs in with his 2018 Design in Tech report. Algorithms are getting very good…
Meet The Designer Who Created Black Panther’s Wakanda
Here’s how Hannah Beachler, the design force behind Moonlight and Lemonade, shaped the movie’s set…