Why car companies should fear the golf cart
Automakers are churning out vehicles that are bigger and more expensive—but that might soon reach…
Browsing: Blockbuster
Why Business Model Innovation Matters More Than Ever
The coronavirus pandemic has been a roller coaster for business managers. Some are cresting high,…
Why Quantum Supremacy Does — and Doesn’t — Matter
Real-world applications of quantum computing are several years away. Still, it is only a matter…
The Consequences of Ignoring Brand Story
Years ago, I started my marketing career at Kraft Foods. It was an amazing place…
Next-Level Marketing Lessons From Kendrick Lamar
Here’s how to build your brand like the iconic hip-hop star. He’s won 119 awards from…
It’s All About Business Model Innovation, not New Technology
New technology, no matter how transformative, is not enough to propel a business into the…
Data as water – the drinking and drowning of ‘marketing science’
Many within the industry would like their practice acknowledged as a science, however according to Alex…
Celebrate the Rule Breakers: Why Unsafe Thinking Leads to Innovation
Playing it safe no longer gets results in the business world, especially with so many…
The B2B Innovation Imperative
In his excellent article titled, An Open Letter to CEOs, Alex Osterwalder, co-founder of @Strategyzer, reported,…
Disrupt or Be Disrupted
4 models of corporate innovation to stay ahead of the competition. We’ve all heard the…