Branding October 8, 2017 0 Why the death of a brand doesn’t have to be a Kodak moment There’s an old saying in advertising – ‘if it hasn’t happened to you, you’re not…
Branding November 2, 2016 0 Brand Admiration Is Earned, Not Given: Here’s How to Make It Last Forever Editor’s note: This article is part of a series exploring the characteristics of brand admiration,…