Advertising’s Untold Stories
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved…
Browsing: Blockchain
How Data-Driven Marketing Builds Trust
Data collection is core to marketing strategy, now more so than ever, allowing marketers to understand…
3 steps to reskilling in the digital era that no leader can afford to miss
The announcement by Amazon that it would budget for $700 million to train its staff on digital…
Five Tips For Smarter B2B Influencer Campaigns
Can influencer marketing be used for business-to-business (B2B) campaigns? When done right, absolutely. Consider this:…
Tech Trends for B2B Marketers
Here are the Tech Trends for B2B Marketers that Gartner has identified for 2019. B2B marketing teams need…
Confessions of a data scientist: ‘Marketers don’t know what they’re asking for’
Like artificial intelligence or blockchain, data science is a popular buzzword in the industry. Marketers…
‘No one wants full transparency’: Candid thoughts of ad buyers
Transparency in media buying is a tense, complicated process that agency executives aren’t sure advertisers really…
What blockchain technology can do for online advertising
Blockchain technology is all the rage now. With its history as the technology underlying bitcoins,…
Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…
Blockchain looming – how will your brand hold up against forced authenticity?
The blockchain blues – how forced transparency will transform the industry Will forced authenticity bring…