5 INFLUENCER MARKETING TRENDS THAT ARE CHANGING THE GAME
By Danielle Wiley and Allison Talamantez There are many tried and true strategies when it…
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Infographic: How social influencers affect purchase intent
Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends New research claims…
As social influencer programs gain, some marketers land in hot water
The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social…
Influencer marketing needs to prioritize content over commerce
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to…
Social: Shouting so loud, we lose our voice
We tend to be nostalgic about the past. Media and news are good examples. We…
How can beauty brands use social for customer targeting?
In the first 14 days of December, there were over 119,000 posts uploaded on Instagram,…