BMW’s Latest Concept Car Gives the Storied Brand a Future-Friendly Face
The BMW Vision Neue Klasse concept—with its exterior lighting effects, E Ink panels, and minimal…
Browsing: BMW
The New BMW Allows You to Change Lanes Only Using Your Eyes
All drivers have to do is look at their side view mirror, and the vehicle…
CES 2023—FROM TIKTOK TO NETFLIX AND WEB3, EVERYTHING BRANDS NEED TO KNOW
The electronics show is back in Las Vegas, and there are some serious subjects the…
Why car companies should fear the golf cart
Automakers are churning out vehicles that are bigger and more expensive—but that might soon reach…
Auto-as-a-platform: cars of the future will have smart subscriptions, not gimmicks
Just last week, news leaked from South Korea that BMW would start charging for heated…
THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
Many Western Brands Have Quit Russia. What About the Ones Left Behind?
As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused…
Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
8 things marketers should know from CES 2022
Despite the lack of ceremony – or a crowd – at CES this year, marketers…
BMW is transitioning into a very cool brand
BMW designs parts of i Vision Circular concept car to “fall apart” at push of…