The Reason Your Brain Loves Wide Design
Fear. Dominance. Weakness. All help explain why humans choose wide cars and wide watches. It’s…
Browsing: BMW
Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers
Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of…
Major Brands Get Hip To Haptics
A recent video ad for Arby’s showed pro golfer Andrew “Beef” Johnson on the green…
Why Interactive Ads Are Becoming the Norm for Streaming Platforms
Finding ways to keep viewers engaged Technology around TV keeps advancing, and advertisers are desperate…
Which brands got the most value out of product placements in 2016?
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings.…
Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift
Sight, sound and motion have long been the Holy Trinity of Madison Avenue’s sensory perception…
A Designer’s Guide To Tech In 2017
We spoke to designers in attendance at this year’s Consumer Electronics Show about the products…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and…
Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
YouTube video bloggers and other independent producers have been a growing part of marketing content…
Steve Jobs, Richard Branson & Guy Kawasaki talk branding
“The chance to make a memory is the essence of brand marketing” are the words…