How Bose’s marketing chief is cutting through the noise
When Jim Mollica joined Bose as CMO in 2021, the business was in danger of…
Browsing: Bose
‘Emotional intelligence’ is the driving force for effective marketing in MENA
Emotional intelligence emerges as the overarching theme of WARC’s 2021 MENA Strategy Report, which outlines…
Why Customer Experience Is Now Job No. 1 for CEOs
Job No. 1 for CEOs today is ensuring the company delivers a compelling customer experience.…
Ad of the Day: Bose belays ‘Bliss’ with proposition showing the healing power of music
Audio hardware producer Bose is showing off its new headphone line, the Bose QC35 II, in an…
Spotify Serves Its First Vertical Video Ads in New ‘Branded Moments’
Spotify is serving its first vertical video ads through a new “branded moments” offering that…
4 Retailers Turning Heads on Social Media with Video Ads
As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly…